The Latest and Greatest Products and Features from Apple

The tech industry never slows down. Constantly budding with new innovation and a capitalist drive to set the next big trend across the industry, big tech companies are racing to put new products on the market and into the hands of users at incredibly fast rates.

Apple, one of the top international players in tech today, continues to develop never-before-seen items that make tech-lovers go crazy. In case you’ve missed the buzz, here’s a rundown of Apple’s latest products and features, and the upcoming devices folks are excited about in 2021.

iPhone 13

While it has yet to hit the market, the iPhone 13 is likely to make its debut later this year.

Rumors have it that there will be plenty of upgraded features with this new edition, but there has been little to no discussion of an increased screen and shell durability. As such, it’s a good idea to invest in a high-quality phone case like the ones available at GetCasely.com to ensure your new device has top-notch protection.

Apple is said to be creating the iPhone 13 with the same sizing as the iPhone 12. You could see some enhanced Touch ID features and dynamic 120Hz refresh rates that will make using this model a breeze.

Apple is also focusing on upgrading the camera feature even further, possibly adding an astrophotography feature and a portrait mode video option.

While the release of this device is still a ways off, iPhone fanatics are already getting excited with knowledge of the potential upgrades coming.

Air Tags

Air Tags play off of Apple’s “Find my iPhone” feature and take it to the max.

These small, coin-sized devices are incredibly lightweight and simple in design, and are intended to be used to keep track of your go-to items.

You can attach them to a backpack, sets of keys, or really anything you tend to misplace. Using GPS technology, your iPhone can locate and guide you to the missing item in no time.

While devices like this are not new, Apple definitely seized the moment and upgraded the usability and effectiveness of the concept tenfold. No longer do you need to listen to a beeping noise from your keychain or carry around extra devices to access this type of feature. It’s all right on your phone.

Air Tags officially hit the market at the end of April 2021.

iOS 14.5

In April 2021, Apple released its newest software update, iOS 14.5, which was highly anticipated for one very specific reason. The update came with a new Privacy feature called App Tracking Transparency and its main purpose to it increase user’s awareness of the tracking that is happening on their devices, often without user knowledge.

The feature requires the users to specifically accept and allow apps to use cookies and other tracking technologies on their devices. If permission is not granted, the apps cannot track or collect any of this data. The feature also makes it much easier to locate and adjust privacy permissions on the iPhone.

This is a huge step forward in ensuring privacy and building trust with Apple customers. Although a good move for users, this move could upset the dynamics between Apple and other tech companies who incorporate data collection as a fundamental part of their services.

Innovation at Every Corner

With these updates underway and many more to follow, Apple consistently aims to stay at the forefront of the technological revolution.

As long as a demand exists for new, useful tech products, there will always be a tech giant innovating in hopes of beating the competition to the punch.