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Expert E-Commerce and Social Media Tips for Businesses

Ecommerce

Each decade, business trends come and go. However, some trends stick around forever.

Although online shopping and social media platforms had many skeptics and doubters in the early days, they have fast become two of the biggest tools for global businesses today. That’s right: There aren’t many active brands that don’t have an e-commerce platform as well as a social media presence. At the very minimum, they tick one of those boxes.

However, mastering e-commerce and social media is proving to be quite difficult for a lot of businesses. Therefore, this article has gathered a collection of expert tips split into 2 sections:

  • E-commerce tips
  • Social media tips

Through carefully reading both sections, you’ll become more knowledgeable and will be able to put the tips into action – subsequently giving your business a better shot at success!

Section 1: E-commerce tips

Find the shipping solutions right for you

Turning your online store into a success is largely dependent on your shipping solutions. Unfortunately, shipping your products can be expensive – plus, there are insurance costs to consider, too. All of this can make it feel like your business is a ship, there’s a hole in the side, and it’s slowly starting to sink! Thankfully, there are smart ways to customize your shipping solutions and ultimately bring down the costs. Once your business has reached a larger scale, you may want to consider third party logistics services (3PL) in order to get products out to customers quickly and safely. Companies such as Sungistix can help you achieve this. So whether you ship medicine, jewelry, or alcohol products, it doesn’t matter: Help is at hand. To sort your shipping solution, contact Cabrella.

Focus on ease-of-use

Modern consumers want an online store that is easy to use and stress-free. Products need to be clear and visible along with their pricing. Navigating your products should also be easy, as there should be plenty of filtering options available, from pricing to colors. To cater to these demands, businesses often turn to e-commerce software development solutions as they provide the necessary tools and functionalities to create user-friendly online stores with intuitive navigation, robust product displays, and seamless checkout experiences. This way, businesses can enhance their online presence, attract more customers, and ultimately drive sales growth.

Provide customers with loyalty programs

Loyalty programs are an excellent way to drive customer loyalty and increase engagement on your e-commerce platform.

Market your sales and offers effectively

Customers love sales and offers. However, some businesses do a terrible job of letting customers know when online store sales are available. Therefore, you need to market your sales and offers effectively, which can be done through various ways, such as texts, emails, and social media posts.

Incentivize customers to return

Customers must be incentivized to return to your store. Therefore, make sure your products are high-quality and affordable for your target audiences.

Social media tips

Build your social media audience through creativity

If you don’t want to pay for ads, you will have to build your audience through creativity. So, when you make posts and conduct campaigns, be as creative as possible.

Use social media to sell products

Many companies are now selling products through social media. So, rather than relying on your website’s store, you can now generate income through your Facebook and Instagram accounts, too. Choose from drugstore-onlinecatalog.com top employers in your industry including restaurants, grocery stores, and medical services.

Automate content sharing

Using a digital media sharing app or brand ambassador software is a great way to streamline content development for easier and more consistent posting across all social media platforms.

Provide customer service through chat

Social media is a golden platform for supplying customer service to modern customers – particularly the younger generations. You can do this through automated chatbot responses or hiring agents to handle any messages and queries you receive through social media.

Use surveys and feedback forms

Conduct surveys and send out feedback forms for some great feedback.

Follow your fans back

Many companies follow their fans back on Twitter and Instagram, especially those who regularly engage with posts. This helps to build a relationship with your audience and build a positive reputation.



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