Video Game Market: What to Expect During This Year’s Black Friday Sales

Whether you’re an avid gamer or just want to pick out the best titles for your grandkids, we’ve got a rundown of what to expect from video game sales this Black Friday.

Black Friday is always one of the most popular days of the year for shopping. Millions of Americans will leave their Thanksgiving meals and get in long lines awaiting all kinds of deals. They’ll shop for family members, friends, and even themselves.

One of the largest markets, one that enjoys a significant revenue spike every year on Black Friday, is the ever-expanding video game sector. In 2017, the value of the U.S. video game market was approximately $18.4 billion. From parents buying games and consoles for their children to adults hoping to find a new game to pass the time, this year’s Black Friday will likely see plenty of online and in-store purchases.

According to Forbes, GameStop, which is the only large-scale gaming-focused retailer in the United States, wants as much attention from the gaming community as possible this year — and the company is offering all sorts of amazing Black Friday deals.

Standard PS4s will be for sale for $199.99, with extras being thrown in, as well. Additionally, PS4 Pros will likely start at $299.99 and plenty of popular Sony video games will likely be bundled in, including Uncharted 4, Spider-Man, and God of War.

It’s projected that Xbox One X and Xbox One S standard bundles will enjoy $100 blanket discounts, as well as controllers, subscriptions, and certain games being thrown into these deals.

2018 has already released some extremely popular video games, which will likely see minor to major price drops. Red Dead Redemption 2, Call of Duty: Black Ops 4, Madden 2019, and FIFA 2019 will likely not drop below $45. But other popular gaming titles like Assassin’s Creed: Odyssey, Shadow of the Tomb Raider, and Far Cry 5 could potentially go for $30 or lower.

In addition to GameStop, there are plenty of other retailers that will offer Black Friday deals, as well, including: Amazon, Best Buy, Kohl’s, Target, Walmart, and Newegg. Plus, there will be all kinds of sales on digital video game titles through the Microsoft Store, PlayStation Store, Steam, Nintendo Eshop, the Humble Store, and Fantastical.

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