These days, businesses must be on social media to gain people’s attention. No doubt, every company wants to boost the number of followers they have on their preferred platforms. We share five effective ways in which you can improve your social media presence.
1. Pay for Promotion
While paid promotion shouldn’t become the entirety of your marketing strategy, it can certainly help. This is a great choice for those just starting out or if you’re struggling to increase your following through organic efforts. Social media platforms offer customized plans that allow you to reach people who may take an interest in your products or services. All you need to do is include your budget, duration of your campaign, and preferred number of engagements. If you think your business will benefit from this method, don’t be afraid to give it a try.
2. Prioritize Sharing Meaningful Content
Your followers will stick around if you post content they resonate with. Determine your ideal audience, so you can better assess what information you should provide to your followers. Once you do this, you can decide a healthy ratio of industry-related content and promotional content. Don’t forget to include images and videos in your posts, as these alone often drive more traffic to your accounts.
However, when it comes to content, the one tactic you’ll especially want to avoid is clickbait. In fact, in recent years, Facebook has cracked down on deprioritizing posts that use clickbait headlines. To avoid this, be clear with your message and write useful content.
3. Play the Game
To succeed on social media, your business will need to “play the game,” so to speak. First, you should create a handle and use it for every account. Then, upload the same profile image to your social media accounts. Next, add social media icons to your website and emails, which will let people know that they can find your company on all their favorite platforms. Once you complete these steps, decide on keywords to target and incorporate them into your posts. Finally, if you want to bring in even more people, use relevant hashtags. Remember to be careful, though—you don’t want to overuse them and scare off potential followers.
4. Show Off Your Personality
Don’t simply throw information at users without interacting with them. Your followers want to know there are humans behind your accounts, not robots. They want to get to know your business for what it is, so take the time to build a brand voice. Just keep in mind that you’ll need to have a consistent voice across social media platforms.
If, for whatever reason, there are negative comments on your posts, don’t delete them—this act can do more harm than good to your reputation. Instead, respond honestly to these comments and move on.
5. Create A Content Schedule
Ever notice that the most popular businesses post consistently? This is because these companies want their followers to know that they’re reliable. People will become frustrated if they notice their favorite business haven’t updated them in a while. Additionally, companies should post regularly if they want search engines to notice them. Therefore, we suggest creating a content schedule you can easily stick with. If you want to make scheduling posts even easier on yourself, automate some of them.