There are many ways to make your restaurant more inviting. This article will introduce a few changes that invites customers in and makes them feel welcome, but it starts at the parking lot.
Have a Positive Curb Appeal
Creating an inviting restaurant starts from the outside. If the exterior of the restaurant looks sketchy, no one will even consider coming inside. You don’t want to be “that restaurant” that somehow is still there, yet the parking lot is always empty. Paint your siding and parking space lines, have a clean parking lot, and keep the asphalt sealed.
People often love hearing bands and artists from their community. It connects them more with the artist (assuming that they’re good), and it shows that your restaurant cares about local artists.
Consider a Theme
A really common thing that many restaurants and bars do is establishing a theme. We’ve all heard of “pop-up bars” with a unique theme. This isn’t required by any means, but it does add a personal touch that people can relate with. It’s the same reason restaurants like the Hard Rock Café have done so well. Customers have a connection with the band memorabilia used for décor, and the restaurants also showcase local bands and some large named acts.
Include a Fireplace
Everyone feels comfortable and at home if there’s a fireplace at a restaurant. It feels welcoming and gives the impression to stay awhile. Depending on the environment and décor your restaurant has, one of these types of fireplaces will take your restaurant to the next level.
Host Community Events
This is one great way to make your restaurant more inviting. Similar to the local bands, hosting events that benefit the community will show that you care about the locals. In addition, it will leave a lasting impression because customers will remember that you give back.
With this being said, there are countless other ways to appear more inviting to customers. While it starts from the outside, it ultimately falls on your level of customer service to draw them back.