A Comparison Between Organic And Paid Marketing

By Clinton Courier | October 29, 2021 |

It is not always an easy decision between organic vs paid marketing. Organic search engine optimization is all about building links and enhancing your website’s search engine rankings. Paid search marketing involves buying ad space on popular search engines. So which one should you choose?

The question is easy enough to answer. Organic vs paid marketing, which one do you want to pursue? Paid advertising is an excellent way to rapidly develop brand awareness, get the word out about your products and services quickly, and generally increase your bottom line quickly. However, it comes with a very high initial cost. You will need some of this same content to do well organic marketing, too, which will also benefit you organically.

Different Options

Paid advertisements can be done in many ways, and there are so many options available. Businesses can advertise on YouTube, and even pay YouTubeStorm to get better metrics. It’s easy to forget about the “organic” part of organic vs paid marketing when you’re first beginning. The word “organic” is often forgotten or pushed aside in favor of phrases like “affiliate marketing” or “search engine optimization.” But what you really need to learn is the real difference between organic vs paid marketing.

Start With Organic Techniques

In the beginning, you must learn to focus on “organic” techniques as you do your search engine optimization. If you choose to use paid marketing techniques, you must learn to be disciplined about ad purchasing. Some companies make it easy by setting up payment plans with which you pay for traffic. This sounds good, but you must be disciplined about ad purchases. You can’t keep putting it off, and you definitely can’t keep buying traffic. At some point you must face the cold hard truth about organic vs paid marketing – your bottom line is much more important.

Another key distinction between organic vs paid marketing comes in the form of valuable content. Many people believe that the key to Internet marketing success is to have lots of valuable content. While it certainly is true that lots of valuable content will draw readers to your site, it also has a drawback. Most people today want to get information that is free or very inexpensive.

What I mean is that if you want to succeed in online marketing, you must learn to rely less upon pay-per-click and more upon organic search engine optimization. If your website is filled with content, you must realize that the only way that someone will read it is if they see something valuable. Pay-per-click and search results ads bring users to your site at the expense of paying for the information that you provide. At least that is how it will always have been done.

Fortunately, there are other ways to generate traffic that does not require you to put money into advertising. In fact, one of them is using social media channels. With social media, you can easily generate traffic without having to pay for anything. For example, when you join Twitter and Google+ communities, you become a part of a growing community that cares about the issues that are facing the planet right now. Because Twitter and the other major social media channels have millions of users, you can easily start discussions and build a following that cares about the solutions to the problems that they are faced with.

One other way of making money online without paying anything is by promoting affiliate products that can be found anywhere. One popular way of doing this is by writing articles and submitting them to article directories. When you use an affiliate program, you can list links to the products you are selling. You will earn a commission based on sales that result from your referrals. That is how organic marketing works.