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Data Center Downtime: The Risks Of SEO Web Hosting

As human beings become more dependent on technology, we have turned to data centers. With a power density 100 times that of a commercial office building, businesses are able to rely on the massive facilities to offer faster speeds, larger storage spaces, and unbelievable computing power.

Since many businesses use the Internet to reach out to their customers, they’ve turned to data centers to host their websites, and with good reason; their processing capabilities allow web pages to load at incredible speeds. Considering the fact that search and email are the top two Internet activities, speed absolutely matters. However, SEO web hosting isn’t always peaches and cream. There are a number of costly technical difficulties that can occur when you rely on a separate company to keep your website up and running; let’s take a look.

Outages And Failures

Data centers are huge, with most spanning tens of thousands of square feet. All, of course, are filled with server racks; the average “large” facility will contain between 800 and 3,000 racks. Electricity is both data centers’ biggest asset and biggest threat; although most power outages last less than 10 seconds, they can do a remarkable amount of damage in terms of lost revenue, lost customers, and lost brand loyalty. An hour of downtime can cost approximately $260,000 according to a 2018 report by Information Technology Intelligence Consulting. Add in the cost of an outsourced IT support staff (approximately 66% of businesses rely on outside IT services) and you’re facing a serious bill.

Unplanned downtime affected approximately one-third of all data centers in 2018, and the top three causes were power outages (at 33%), network failures (30%), and IT or software errors (28%). Natural disasters were responsible for a number of downed data centers, but many businesses admitted that their most recent outage could’ve been prevented.

Weighing The Costs

As a business owner who relies on a data center outside of his or her control, the cost might seem far too high — after all, you can’t be certain that your facility is taking the proper precautionary measures to ensure everything goes as smoothly as possible. At the same time, these facilities possess the power to significantly improve your site’s popularity, thus garnering more leads for your company. If you choose a colocation facility, you’ll be able to maintain a relationship with the facility’s management staff; any questions, concerns, or doubts can be directed to someone who knows the answer and is able to help.

At the end of the day, the choice is entirely up to you. Reap the benefits of trusting a bigger, more powerful facility and risk the chance of expensive downtime, or look into supporting your own servers (keep in mind that this is not always cheap, either). Sometimes, it’s important to remember that with great risk comes great reward; since every business has its ups and downs, it might be worthwhile to take a chance on the power of a data center.

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